Tide, a laundry detergent manufactured by Procter & Gamble, has at least 2 more brand names: Alo in Turkey and Vizir in Central Europe. It’s up to local marketing specialists to decide which brand name
will be better accepted by consumers. By the way, Tide also comes in different forms depending on the type of cleaning local people prefer. For example, in the Philippines and Indonesia, Tide comes in the form of soap.